All's A-OK with M

Feb 15, 2009 6:43 PM
by Mark Mayer |

There’s nothing like the opening of a Las Vegas resort to stir things up and the hype is building just two weeks away.

"This will be a property for both locals and tourists," said Lou D’Amico, director of race and sports at M. "We’re sitting on the cusp of something very big, something that I think will revolutionize the race and sports business."

The $1 billion M Resort-Spa-Casino is being built in the only area of Henderson that touches the south end of the Las Vegas Strip. The site is on the southeast corner of Las Vegas Boulevard and St. Rose Parkway with the closest competitors being South Point and Green Valley Ranch.

"We’re the first resort visitors will see coming from California," said D’Amico, whose career in the race and sports industry goes back to his time at Caesars Palace, the Las Vegas Hilton and the downtown Plaza. "Marnell (Architecture) knows how to build properties. It’s everything I thought it would be and more."

D’Amico said there would be a soft opening on Sunday, March 1 with the resort ready for business sometime around 10 p.m. that night.

"Everything is on schedule," D’Amico said. "We’re installing equipment, running tests and making final interviews for hirings. We’ll be ready for March Madness. I think seeing our facilities will open a lot of people’s eyes."

The race and sports book is rather modest in this age of megaresorts – around 9,600 square feet with six stations for taking bets. "I have a staff of 15, including Mike Colbert who worked with me at the Plaza. We will be using opening lines from Las Vegas Sports Consultants and our staff is excited about what we can offer bettors."

The M Resort has a 390-room tower, 35 suites, a 92,000 sq. ft. casino, a 60,000 sq. ft conference room, a 23,000 sq. ft. health spa and salon along with retail outlets, a 100,000 sq. ft. pool area and a movie entertainment theater with 14 screens.