Seminars right Rx for ailing casinos

Feb 18, 2009 7:11 PM
by GT Staff |

Two upcoming seminars for casino managers could provide the tools and insights into gaining a competitive edge in a challenging market.

Leadership Skills for Gaming Managers, scheduled for Feb. 24-26, will target the skills managers need to make their staff more productive, while the Slot Leadership Program, March 3-6, will target how player rewards and marketing can enhance customers’ experience while boosting the casino’s bottom line.

Both three-day seminars will be held at UNLV (University of Nevada, Las Vegas) and are co-sponsored by CDC Consulting.

The first seminar is actually an interactive workshop in which casino managers will learn how to maximize staff performance levels through specific topics:

• Hiring smart

• Goal setting

• Motivation

• Delegating responsibilities effectively

• Team building

• Positive discipline

The instructor for the seminar will be Dave Newton (pictured), who has over 20 years experience in human resources and training, including six years as vice president of human resources at the Venetian. He previously served as corporate director of human resources for Station Casinos.

The Slot Leadership Program will feature Randall Fine, managing director of The Fine Point Group, a consulting and casino management firm.

Fine will lead three presentations: Getting the Most from Your Promotions, Tiers Without Tiers and Getting the Most from Your VIPs. The topics will offer ways to extract the most amount of revenue from limited marketing funds, something most casinos face in a depressed economy.

Other speakers include Bob Dancer (video poker), John-Martin Meyer (slot layout and performance analysis), Staci Columbo (effective direct mail campaigns), John Stone (player club competitive analysis), Dave Newton (customer service), Anthony Lucas (a deeper look at the slot player experience) and Jeffrey Compton (player club trends).

For more information about the seminars, visit www.compdance.com.