M Resort showcases high-tech amenities

Mar 3, 2009 5:04 PM
Gaming Insider by Phil Hevener |

Mobile betting soon on menu in sports book

Cantor Gaming took a big step toward cementing its pioneering leadership in the new business of wireless sports and race book gambling as the Marnell family’s M Resort greeted its first customers.

Cantor President Lee Amaitis says the line-up of new and soon-to-be available betting options make the M’s book a "lab and showcase" for Cantor’s technology and ideas, all of them aimed at increasing casino revenue.

"This is what we’ve wanted, it’s exciting," Amaitis said Sunday night as the first customers arrived in the book to open accounts.

The initial generation of Cantor’s wireless gambling devices were made available for a state-mandated trial at the Venetian about a year ago. The Venetian equipment was approved for use everywhere late last year but Cantor strategists elected to take a slow and easy approach to signing deals with other companies.

Getting the M’s book open and putting the best of everything on display there seemed like the way to go.

"We want people to come in and see what we have to offer," Amaitis said. "It’s better that people should be able to see it rather than simply have us talk about."

Remote gaming in all areas of the M casino, rather than selected hot spots, will be available once state officials give their approval.

Cantor took the lead about six years ago in pushing for the state legislation that makes remote gaming possible. Since last summer, Cantor has been buying up intellectual property rights wherever it could. These acquisitions include Las Vegas Sports Consultants, the world’s largest odds-making company; and the Wichinsky family of games and patents.