Station Casinos uses Fiestas as test ground

Apr 5, 2009 5:00 PM
by Mark Mayer |

Whether it’s the Party Pit in blackjack, $25 Hot Seats for table games or just giving away Cadillac Escalades, the Fiesta properties are enjoying their role at the table-setters for Station Casinos ideas.

"It’s great to be a part of testing the new technology," said Brian Skagan (pictured, on right), vice president and general manager at Fiesta Rancho. "We are a great market to get guests’ reactions. I guess you can say we are having our cake and eating it. Believe me, it’s great to be part of the Station Casinos' plans."

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Both Fiesta properties (Rancho and Henderson) are breaking in the $25 Hot Seat, a weekly Wednesday perk where every 15 minutes a random winner is drawn from all table games (craps, blackjack, roulette) to receive $25 just for being at the right seat at the right time. The promotion starts at 4 p.m., lasts four hours and produces 16 winners. At 8:15 p.m. there is a final drawing for $100.

"You know everyone brings up financial troubles, but we let our team members know that the focus is on making things comfortable for our customers," Skagan said. "We had a very good first quarter in earnings at Fiesta Rancho and guest service is the reason. We control the things we can."

The Fiestas are also part of two Station Casinos' promotions, one involving a chance to win a Cadillac Escalade hybrid and the other a Senior 50-Plus Wednesdays with 5x points all day on slots and bingo along with half off points on food at all restaurants from 6 a.m. to 6 p.m.

"The $2 Million Caddy & Cash is every Thursday, Friday and Saturday this month at 8:15 p.m. Each of our 10 properties is drawing a $1,000 winner. Once we have the 10, each property notifies corporate and there is an electronic drawing for the winner of the car. We will be giving away three vehicles a week for four weeks. You just need a Players Card to compete."

Fiesta Rancho also received several Best In Las Vegas honors for Gardunos (14 straight years as top Mexican restaurant), video poker and bingo. "We’re still old fashioned paper bingo and the people love it. Nothing wrong with old school bingo."

Nathan Offerman (pictured, on left), director of marketing for Fiesta Rancho, said that having a hockey rink and a drive-in sports book are what separates this property from others in the industry. "Guests treat this place like a second home," Offerman said. "We have brought in a whole new demographic from the days when the Maloofs owned Fiesta. Our Amigo play gives $1 of slot play for every 600 points, and you really can’t find a better value than that."