Most tourists on the Mississippi Gulf Coast come to gamble, a new survey says.
According to the report, 55 percent of visitors listed gambling as the main purpose of their visit. Only 2 percent listed outside activities such as golf or tennis as the primary reason for visiting.
The average visitor is a retiree who stays in a casino hotel, spends $600, gambles four hours a day and gets a discount on his or her room.
Of those visitors, 99 percent report themselves satisfied with their trip, with gambling losses listed as the most frequent reason for dissatisfaction.
Tourist officials on the Coast paid $75,000 for the survey, which they want to conduct every year in an effort to attract more visitors and broaden the region’s tourism base.