Lucky's enters Laughlin market

Apr 28, 2009 7:02 PM
by GT Staff |

Lucky’s, a premier provider of race and sports books in Nevada casinos, has signed an agreement with the Pioneer Hotel & Gambling Hall in Laughlin to develop a sports book. The expected opening date is prior to the start of the upcoming football season.

Under the agreement, Lucky’s and the Pioneer will develop a full-service sports book in the present space of the convenience store. The book will feature the most extensive sports wagering menu in the state and convenient parking. The agreement is subject to approval by the Nevada Gaming Commission.

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"We are excited to enter the Laughlin market by opening a sports book at the Pioneer," said Lucky’s President & CEO Joe Asher. "The Pioneer has a rich history and a reputation for superior customer service to both locals and visitors. We look forward to bringing a first-class sports book with a wide variety of betting options to the Pioneer and the Laughlin/Bullhead City (Arizona) area."

"I am delighted that Lucky’s Sports Book is joining us at the Pioneer," said Pioneer General Manager Margaret Gabaldon. "Our guests will benefit from the convenience, variety and limits that Lucky’s offers.  Of course, everybody is excited that Lucky’s will be ready before the upcoming football season."

The Pioneer Hotel & Gambling Hall, located in the heart of the Casino Drive strip in Laughlin is a unique boutique property, themed as one of the last old-west style gambling halls. Known as "The Friendliest House on the River," the Pioneer has established a reputation for providing superior customer service, outstanding gaming choices and excellent food at modest prices.  The Pioneer can be found on the Internet at

Brandywine Bookmaking LLC, under the Lucky’s brand name, currently operates and manages 11 race and sports books in casinos throughout Nevada. They include Plaza Hotel & Casino and Terrible’s Hotel & Casino in Las Vegas, Primm Valley Resort, Buffalo Bill’s and Whiskey Pete’s in Primm, Terrible’s Town and Terrible’s Lakeside in Pahrump, Grand Sierra Resort in Reno, Casino Fandango in Carson City and the Red Lion and High Desert Inn in Elko.

The Lucky’s football contest was recently named "Best of Las Vegas" by a local newspaper and can be found on the Internet at

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