Hard Rock christens new tower

Aug 4, 2009 5:09 PM
by GT Staff |

Who says all construction is at a standstill in Las Vegas?

Last week, the Hard Rock Hotel & Casino opened its lavish Paradise Tower, part of the hotel’s $750 million expansion project.

Opened two months ahead of schedule, the tower’s 490 lavish rooms were designed with the property’s signature party attitude in mind. Rooms evoke visions of a rock ‘n’ roll manor house, using iconic materials like leather, wood and silver-studded velvet to enhance the sensory experience and emphasize that this is no standard hotel room.

Designed by Mark Zeff, the rooms exude a chic playfulness with atmospheric touches that allow for optimal comfort and function by day, but then come alive at night.

Adding to the allure of Paradise Tower’s 18 floors are its Penthouse and 10 pool suites. The mega size Penthouse maxes out at 3,500 square feet with floor to ceiling windows throughout offering sweeping panoramic views. Get past the amazing views and the Penthouse interior is all wow-factor with its deep mahogany woods, platinum tiles, oversize hot tub, interactive digital pool table and not just a big screen, an entire video wall.

The pool suites, aptly named because they overlook and some offer direct access to Hard Rock’s world famous Beach Club pool, each offer something entirely different. Predictably the most coveted real estate in the tower, the pool suites boast features such as two-level "duplexes," doors that open to direct access to your own cabana or to the pool deck or a spacious glass balcony that places you hovering over the best pool scene in town.

Four of these mini-jewels are Zeff-designed to follow the same guest room aesthetic but on a larger scale. The remaining six pool suites are the visions of local design talent Mark Tracy of Chemical Spaces. Tracy was given carte blanche to create six suite versions of the ultimate ultra lounge. Each suite has a life of its own, transporting the guest into another world of rock ‘n’ roll fantasy using giant hand painted graphic murals, bold colors, shimmering tiles and high gloss elements mixed with white hardwood floors.

"The Hard Rock is evolving," said Phil Shalala, Hard Rock’s vice president of marketing. "It has really melded into the perfect property for the young affluent consumer that is into music, fashion, technology and lifestyle in general. It really stands for that perfect balance."

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