Detroit has wheels

Jun 25, 2001 10:28 PM

”¡Statistics show MGM Grand Detroit Casino leading the competition in revenues per gaming position and revenues per employee.

”¡The two key indicators of productivity, compiled by The Detroit News, show MGM winning $320 per slot machine or table seat for the month of May. Daily revenues per employee were $361.

”¡Its competitors, MotorCity and Greek-town Casino averaged $298 and $229, respectively, in win per position and $352 and $279 per employee.

”¡Not surprisingly, MGM leads the market in operating profit margin and return on investment.

”¡The property also edged out MotorCity for the market lead in gaming revenues for the month ”” $29.6 million compared with $28.9 million. Greektown posted $21.5 million.

”¡A new study, meanwhile, indicates the casinos are increasing visitation to Detroit.

”¡The findings, compiled by Michigan State University based on on-site and phone interviews, indicate nearly 20 percent of visitors to Detroit’s three casinos come from beyond Wayne, Oakland and Macomb counties.

”¡Other findings, based on the results of the 9,000 visitors interviewed, show:

”¡More than 72 percent came from Michigan and Ohio.

”¡Nearly one-third of those surveyed spent at least one night in metropolitan Detroit.

”¡75 percent have above-average household incomes.

”¡78 percent have no children under 18.

”¡60 percent are married.

”¡68 percent are white.

”¡More than 90 percent said they’d likely visit Detroit again, and 87.5 percent said they’d recommend Detroit to others.

”¡Going to a casino was the primary reason for visitation.

”¡Study author Donald Holecek said visitors to Detroit will spend $165.4 million this year inside and outside the casinos. That estimate, he added, is conservative.