'M' antes up for sports bettors

Aug 18, 2009 5:09 PM
by GT Staff |

Race players find comp $$ from wagers

There’s plenty of action out at the M Resort’s race and sports book.

First, something for race bettors, a group that often appears unappreciated by the casinos. Players at M Resort now receive comp dollars for their horse bets – 5 percent of the amount bet for exotic wagers, and 2 percent of win, place and show wagers.

The M Resort also just released point spreads for the entire NFL season, which kicks off on Sept. 10. Charged with the task of setting the lines for all 17 weeks of the 2009 season is race and sports book director Lou D’Amico, who has a stellar track record in Las Vegas sports books, including Caesars Palace.

"One of our customers is a die hard Atlanta Falcons fan, and he flew to Las Vegas to visit M just so he could place bets on all 16 of the Falcons’ regular season games," D’Amico said. "I think this speaks volumes about the excitement this product is generating. It’s a unique and perfect example of the innovative betting options available at the M Race and Sports Book."

Innovative options are nothing new for the M sports book, which opened last March. They’ve coupled with Cantor Gaming to offer "In-Running" betting, which allows players to bet the outcome of a game before and during a contest, with the odds changing accordingly.

There’s much more to come this fall, technology-wise, as the M will offer closed-loop, online sports betting, as well as mobile gaming devices (such as iphones), from which players can make bets or otherwise play casino-like games. Both options can only be used while in the state of Nevada.

More about the new technology in next week’s issue.

The advances in technology is just one aspect of M Resort’s commitment to becoming the sports book of choice in the Las Vegas area.

Sports book officials said they welcome any and all bets, regardless of size, as long as the book is given ample time (usually, an hour before an event starts), in which to adjust for contrary betting.

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