Harrah’s extends WSOP management contract

Oct 1, 2009 7:12 PM
by GT Staff |

Harrah’s recently announced its World Series of Poker will continue to be staged and promoted by IMG Sports & Entertainment, which got a four-year extension on its contract.

The World Series is five weeks away from its grand finale, when the final table for its 2009 championship event will be held at the Rio in Las Vegas, Nov. 7-10.

Harrah’s Entertainment bought the World Series from Binion’s in 2004. IMG is a giant of special event management, going from sports to fashion and more.

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Over the next four years, IMG is expected to expand the World Series brand by offering more tournaments on a global scale and increasing TV coverage.

Chairman and Chief Executive Officer of Harrah’s Interactive, Mitch Garber, declared that this agreement arrives in time because its brand needed expansion beyond the casinos and poker rooms of Las Vegas and London.

During the previous partnership, new sponsors such as Jack Link’s, Hershey’s or Planters manifested thanks to IMG, which is present in not less than 30 countries worldwide and takes charge of a wide range of services like management of intellectual licenses or creation of golf course.

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