Bally Technologies takes slot games to new heights

Oct 27, 2009 1:24 AM
by David Stratton |

Slot maker plans largest Expo ever

Bally Technologies (BYI) plan to unveil more new games and slot systems at next month’s Global Gaming Expo in Las Vegas than it has in any previous G2E.

Toward that end, Bally has expanded its exhibit space by 30 percent over last year’s Expo, room to showcase an array of games, systems and server-based technology.

Most of Bally’s exhibit space will be used to display 214 unique game titles and more than 300 total games for the Class III, Class II, server-system and video lottery markets worldwide.

A leader in the spinning wheel genre of slots, Bally is high on its new "Spinnation" series of spinning-wheel video and mechanical slots. These games feature a mystery or symbol-triggered spinning-wheel bonus top box which is always popular with slot players.

Some of the new titles in this series include Cash Wheel, Monte Carlo Royale and both single and five-line versions of Cash Wheel.

Bally’s "Wheel" series also offers an industry first, Cash Spin, which features a spinning wheel on the top two-thirds of the video display above the mechanical reels. In the bonus round, the player actually spins the wheel on the touch-enabled screen, creating a new dimension of player control and interaction. The "U-spin" feature will also be available on Cash Meteor and other games currently in development.

Another game enhancement is Bally’s Reel Image video slots, which uses proprietary software and hardware to produce a series of three, four or five video reel slots that actually curve to resemble the look and feel of a mechanical slot machine.

Among the additions to the company’s line of video slots is a new series of Digital Tower games. Following on the success of Fireball and 77777 Jackpot games, Bally follows up with Vegas Hits, a unique stacked-wheel video slot with a dual spinning-wheel top box.

Other Digital Tower innovations to be unveiled include Ultimate Tower of Power on Bally’s $250,000 multi-area progressive; and Draw, Match, Win.

Speaking of multi-area progressives, Bally will present two new penny denomination, multi-area titles on the company’s $250,000 link – Ultimate Tower of Power and Instant Fortune, which features three oversized, attention-grabbing reels.

"Community" slot machines or games that feature interaction among players have become popular in recent years, and Bally extends its line with two new community and group play games. They include Blazing Hot Tournaments, a new community-based gaming product with a unique "thermometer" style of on-screen bonus meter that promotes an up-tempo rhythm of play.

Also to be unveiled are two game titles on Bally’s Dual Vision cabinet, the gaming industry’s first two-player cabinet featuring comfortable bench seating for a cooperative slot experience.

In addition to the new and enhanced video slot products, Bally – which already has the most extensive library of mechanical slots in the industry – will introduce a new generation of classic, three-reel, single-line games on its ALPHA Elite mechanical reel platform. Over the next six to eight months, Bally will launch more than 50 of these classic titles, including such time-tested games as the original Blazing 7s, Blazing 7’s Diamond Line, Black & White Five Times Play and Bonus Times 2X, 5X, 10X.

In addition to new slot games, Bally will display its full Network Floor of the Future, including a variety of server-based products. These technological marvels are designed to streamline and enhance the casino’s slot operating and control, as well as provide more ways to reach and interact with players while they’re playing.

Server-based technology is expected to become the next big innovation in electronic gaming. Not only will customers be able to select whatever game they want from a central library of games, the casino will be able to reach players instantly with cutting-edge marketing, bonusing, tournaments, banking functions and other promotions – all without interrupting game play.

These new technologies and core systems along with a vast portfolio of new technology solutions will all be part of Bally Technologies G2E exhibit, Nov. 17-19, in Las Vegas.

Question? Comment? E-mail me at: David Stratton