WMS has Password future

Jul 3, 2001 5:57 AM

       The practice of utilizing old television game shows as the basis for new video slot machines has become so successful that WMS Gaming Inc., a subsidiary of WSM Industries, (WMS) has reached out for three more games.

  Hoping to repeat even a portion of the success it has had with its “MONOPOLY” series, WMS has entered into an agreement with Pearson Television’s International and Enterprises division for exclusive United States and Canadian licensing rights for gaming devices based on three of the company’s popular game shows: Match Game, Password, and Beat the Clock.

       The licensing rights are for the development, manufacture and marketing of gaming devices based on these game shows.

       Match Game, one of the most popular television game shows of the 1970’s and 1980’s and currently being shown in reruns on the Game Show Network with recently deceased Gene Rayburn as host, is expected to be the first slot machine introduced by WMS. The company said it hopes to submit Match Game for regulatory approval in the fall 2002.

       Password, with perennially-young Dick Clark as host, also is shown on Game Show Network, as is Beat the Clock with host Bud Collier. Machines based on these shows are to follow Match Game.

       Brian R. Gamache, president and CEO of WMS Industries Inc., sees these machines as bolstering the company’s recent introduction of “three of the biggest and most memorable game show titles in television history.

       “These new titles, with their timeless themes, provide our game developers with a myriad of entertaining game elements from which to create a highly engaging series of games that we are confident will be enjoyed by slot players while helping to expand our overall market share in this important Âí­segment.”

       He added that “participation slot machines based on well-known pop culture themes are increasingly commanding more casino floor space and players’ attention and are providing the potential of greater returns for casinos, our Âí­licensors and WMS.”