New slot ‘rains’ diamonds

Jul 17, 2001 12:05 AM

Harrah’s Entertainment announced last week that its Rio All-Suite Hotel & Casino in Las Vegas will be the first Nevada casino to offer customers a chance to play the new Raining Diamonds video slots, which offer authentic diamond jewelry jackpots.

Beginning last Friday, Rio customers have an exclusive opportunity to win genuine diamond jewelry while playing the nine-line, nickel denomination video slots developed and manufactured by Sierra Design Group in Las Vegas.

Each Raining Diamonds machine features an exclusive, patented display unit incorporating a secure diamond vault. In addition, each game bank includes a larger prize vault, showcasing diamond jewelry in multiple prize tiers. Sierra Design Group worked for more than a year to develop, test and refine this distinctive video slot machine.

“These new machines contain real diamonds secured in vaults as part of the game’s design,” said Bruce Rowe, Harrah’s Entertainment’s vice president of Slot Operations Research and Development. “The idea that customers can hit one of several possible jackpots and immediately select beautiful diamond jewelry to wear home is an exciting concept and one that is sure to appeal to slot players looking for something a little different on our casino floors.”

Rowe said the agreement between Harrah’s Entertainment and Sierra Design Group grants Harrah’s and The Rio an exclusive right to introduce Raining Diamonds in each gaming market, including Nevada. “This new product extends our strategy of securing the hottest new slot machines for our loyal customers to enjoy,” explained David Norton,

Harrah’s vice president of Loyalty Marketing. “We expect that this strategy, in association with our Total Rewards loyalty program and award-winning customer service, will make Harrah’s the overwhelming choice for serious slot players.”

Founded more than 60 years ago, Harrah’s Entertainment operates 21 casinos in the United States under the Harrah’s, Showboat, Rio and Players brand names.

With a combined database of more than 23 million players, Harrah’s Entertainment is focused on building loyalty and value with its customers through a unique combination of service, products, distribution, operational excellence and technology leadership.

Sierra Design Group, a Nevada corporation, is an industry-leading technology provider with principal offices in Reno, Nev., and Las Vegas as well as operations in California and Washington.