Maryann Morrison has an engaging smile that hides the fact her gaming website is firing the first salvo for women in what has been perceived to be a male-dominated industry.
“Something needed to be done to fight the stereotype that women knew had no place in sports betting,” Morrison said at the inaugural Global Gaming Expo held last week at the Las Vegas Convention Center.
“I have a marketing background, so I know what to look for in getting the product out,” she said. “I go to various sites and all I see about women is T and A. Many women find that offensive. I thought there was a way to portray a softer side to gambling.”
Morrison is also honing in on demographics, which show that more than 50 percent of the population are women. So, in effect, Gamble Goddess is killing two perceptions with one site.
“Online sites have been slow to accept women compared to what has been taking place at land-based casinos,” she said. “I want women to know that there is a sports place on the website that was built for them and where they can feel comfortable going to.”
Gamble Goddess is based in Vancouver, British Columbia and marketed in New York. Morrison has gained heavyweights such as Harrah’s and New York, New York as advertisers, while offering other promotions like chat rooms, bingo, poker, and free games on the site.
“We are excited to be the first gambling portal designed exclusively for women,” Morrison writes on the front page of the web site (www.gamblegoddess.com). “I came up with the idea about a year ago when I saw that nothing was catering to women.”
The site does not take bets, though ads are run for sportsbooks, resorts, online casinos, poker and bingo games where the opportunity exists to join various clubs and begin wagering offshore.
“We give away a number of one-year subscriptions to an online gaming magazine,” she said. “Members also receive special discount coupons for online purchases and even more bonuses and incentives.”
You won’t see porn or bets on the site as long as Morrison has anything to do with the site.
“I like human interest stories,” Morrison said. “I like to point out the fact that women do enjoy sports gambling and want to learn more about it everyday. This is our way of educating them. We are looking for ways to get the right message out.”
The site is simplistic in appearance after three months in existence, which is the appeal Morrison wishes to maintain.
“Chat with us, e-mail us, send articles to us,” she said. “We are out there representing women and we’re not going away.”