Win Cards prove popular with customers, casinos

Oct 17, 2001 2:50 AM

Looking to make his customers more comfortable, Mike Couevas, casino manager at the Excalibur Hotel/Casino readily endorses the Win Cards program developed by Gaming International Inc. of Lake Tahoe.

“Most visitors come to a casino for fun, fantasy and food,” explains Couevas, “and they certainly do not want to be made to feel intimidated or uncomfortable.”

That philosophy is best reflected in the Win Cards program featured at a number of Mandalay Resort Group properties. The simple, imaginative program, designed to attract new players to blackjack, craps and roulette, provides beginner players with a quick and easy way to learn the basics of how to play live games on the casino floors.

Since they were designed for novices, “these cards do not affect the house odds or win margin,” stated Pam Butler, marketing director of Gaming International Inc.

She added that casino visitors purchase a set of three instructional plastic cards for $10 and receives $15 in special, non-negotiable chips or script that can be used only on the live games. The offer is limited to one per person and each customer must obtain a player’s club card before buying a tri-pack.

Couevas believes that the Excalibur’s custom-designed Win Cards are an effective way to introduce new players to the table games. “The cards are very popular with our guests,” Couevas said, adding, “Soon after they arrive, many purchase a set of our custom designed Win Cards with Merlin, the Magician, on the cover. Then, like magic, they head straight for our live games.”

Another strong supporter of the program is Paul Nash, casino manager of Circus Circus Hotel/Casino. He reports that the program “does exactly what it purports to do. It takes away the intimidation and allows new players to experience the live action of the casino’s table games.”

Win Cards will be on display at WGCE Booth #1330.