Station Casinos gets patent for player tracking system

Oct 30, 2001 5:07 AM

A multi-property player tracking system devised by Station Casinos Inc. has been granted a U.S. Patent.

The patent recognizes Station’s Boarding Pass Rewards Program as an innovative program that helps the company enhance customer rewards. The methodology awards a personal bonus, specific to each customer and increases in amount with the customer’s continued play, as tracked across multiple Station properties.

“Incorporating these unique player incentive features with our Boarding Pass player rewards program through this patent will allow us to attract new customers, and strengthen our relationship with existing customers by rewarding them for their loyalty to Station Casinos,” stated Glenn C. Christenson, executive vice president and CFO.

Fine proposed
A 20-year-old woman used false identification to gain entry to the gambling floor of the North Kansas City, Mo., casino operated by Harrah’s Entertainment Inc. (HET).

She was challenged by a Missouri Highway Patrol gaming agent and she admitted that she was only 20 years old and that she had used the fake ID on four previous occasions.

The woman was arrested and faces prosecution on a misdemeanor gambling charge that carries penalties of a fine not to exceed $500 and up to six months in jail.

But, Harrah’s now faces a fine of $100,000, of which $75,000 was for permitting this woman to gamble and the remainder for other alleged security lapses.

Officials of Harrah’s haven’t decided whether they will contest the fine proposed by the Missouri Gaming Commission.

LCI negotiating
Word out of London, England, Monday was that London Clubs International (LCI), a successful European casino operator that has fallen on hard times because of its investment in Aladdin Resort Hotel/Casino in Las Vegas, was working a deal with banks to free itself of the Aladdin commitment.

If the negotiations are successful, LCI would then be in a position of putting itself up for sale since a number of companies, both European and American, have indicated an interest in acquiring the firm.

Since acquiring a 40% interest in the bankrupt Aladdin, LCI has seen its value drop by some 90%. More recently, the company has been selling on the British stock exchange for 14¼ pence, up from its low of four pence but substantially lower than its 2000 high of 167 pence.

The Insider
Several publicly-traded gaming companies will be announcing their fiscal quarterly reports over the next few days. Among them are: (Oct. 30 all Pacific Daily Time) MTR Gaming (MNTG) 7 a.m.; MGM MIRAGE Inc. (MGG) 8 a.m.; Pinnacle Entertainment Inc. (PNK) 8 a.m.; Mikohn Gaming (MIKN) l:30 p.m.; (Oct. 31) Park Place Entertainment Inc. (PPE) 6 a.m.; Acres Gaming Inc. (AGAM) 2 p.m.; (Nov. 5) Magna Entertainment Corp. (MIEC) 8 a.m.; (Nov. 6), Station Casinos Inc. (STN) 8 a.m. and International Game Technology (IGT) 11 a.m. All can be accessed through their Web sites.

WMS Gaming Inc. has announced that it has received three major orders for a total of 1,250 slot machines. The purchase order was from Coast Hotels & Casinos Inc.

Alliance Gaming Corp. (ALLY) has acquired all the stock of the privately-held Casino Marketplace Development Corporation.

Ameristar Casinos Inc. (ASCA) has begun construction of a 2,660 space parking garage at a cost of $20 million. The structure is expected to be completed by July 2002.

The Venetian was negatively impacted by the 9/11 attacks, according to a filing by its owner, Las Vegas Sands Inc. EBITDA, earnings before interest, taxes, depreciation and amortization, fell from $39.8 million last year to $33.1 million. Net loss was placed at $6 million whereas as year ago it was $4.7 million during the third quarter.