Alliance has ‘gold hit’ with Ray Charles slot

Nov 6, 2001 2:59 AM

Alliance Gaming Corp. and its Bally Gaming unit has entered into a development agreement with Ray Charles for a series of interactive gaming devices featuring the likeness and music of the American entertainment legend.

Under the direction of Charles, Bally Gaming has developed three game titles ”” Ray Charles’ America the Beautiful, What’d I Pay, and Ray’s Jukebox. Featuring a new performance video of Charles at the piano surrounded by the gorgeous “Paylettes,” the games capitalize on the advanced audio and video features of Bally Gaming’s new Evolution Series (EVO) platform.

Under terms of the agreement with Charles, who has been blind since an early age, all of the games in series include the option of offering audio-assist features and a Braille button deck that will allow visually impaired players the opportunity to experience the games.

“This is the most interactive slot machine ever produced,” said Mickey Roemer, Vice President of Game Development for Bally Gaming. “ Charles takes the player on a soulful musical journey intermixed with an exciting gambling experience.”

The audio assist feature and its related elements have been exclusively licensed to Bally Gaming by GameMakers & Consultants, Inc., which holds the patent rights to the method of slot machine play by visually impaired people. GameMakers is also the exclusive licensee for Charles regarding gaming.