Leury, Alesia in new venture

Nov 20, 2001 7:40 AM

Casino veteran Darrell Leury, noted for his successes in gaming turnaround projects and Gerry Alesia, who put aside his gaming career to become a founding partner of Kinko’s copy chain, have united in the formation of a consultancy to help client companies achieve profit goals.

To be known as Luery, Alesia & Co., the company has taken up residence in the Howard Hughes Center in Las Vegas. Primary emphasis will be on helping client companies properly evaluate and develop strategies for new ventures, profit enhancement, project development, market analysis and cost controls. The client base will consist primarily of hotel, casino and retail industries.

Luery has been involved with several well-known properties including Bally’s Reno and Bally’s Las Vegas, having served as president of each. When Luery took over responsibility for Bally’s Grand, Inc., it was entering bankruptcy. Within the subsequent seven-year period, he had sold off the Reno property and brought the earnings of Bally’s Las Vegas to over $95 million per year. The late chairman of Park Place Entertainment Corp. (PPE), Arthur Goldberg, referred to Luery’s accomplishment as “one of the greatest turnarounds in the history of the gaming industry.”

Alesia also had a career in gaming management but left to become a founding partner with a $3,000 investment in a company that would become a billion dollar company. He personally owned 11 of the company’s outlets and later sold them to take on the responsibilities of an area vice presidency, managing 75-100 stores with a $200 million budget.

Backing up the partners will be a “network of top specialists in each key area that can make or break a business,” said Alesia.