Arizona Charlie’s launches aggresive rewards program

December 11, 2001 7:25 AM
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Arizona Charlie’s East and West recently launched a new player rewards program that offers some of the best perks and payoffs in the slot club sweepstakes.

“Nobody’s done anything like this in a locals casino,” Ron Lurie, executive vice president and general manager of Arizona Charlie’s West, told GamingToday. “Our new sign-ups since we launched the program three weeks ago have been dramatic.”

Called the Loyalty Rewards Program and Triple Cash Back Bonus, the program rewards new Charlie Reward members with Triple Cash Back for the first three weeks after they sign up, increased the level of rewards earned by players for their casino play, and has added exciting new ways to redeem earned rewards, including same day cash back.

“I think the program is not only unique, but superior to those other slot clubs out there that only offer T-shirts and buffet comps for new sign-ups. We’re going the extra mile,” Lurie said. “What could be better than giving new customers free bonus cash in the first three weeks, up to $100,” he added.

Arizona Charlie’s has also increased the number of Reward Points players can earn for every dollar put through the majority of slot and video poker machines in the casino ”” differing from the vast majority of local casino players club offerings. Instead of earning one point for every dollar played, most machines will accrue 2x, 3x, 4x and 5x points for every dollar played on a daily basis, 24-hours a day.

“Our goal is to have one of the most popular, locals-friendly players’ clubs in town,” said Mark Majetich, vice president and general manager of Arizona Charlie’s East. “We already offer as much as five Bonus Reward Points for every dollar played on our liberal slot and video poker machines.”

Both Arizona Charlie’s properties have made these benefit enhancements to maintain their positions as the local’s favorite, offering Las Vegas’ best gaming and dining values.

Lurie said the new rewards program is part of a company-wide effort to make Arizona Charlie’s the “place to be” for locals.

“We’ve conducted focus groups to determine exactly what the local players want, and we believe we have it,” Lurie said. “In addition to the obvious attractions of the rewards program, our properties stress service to the customer, high-return games that maximize players’ time on the machines, and great food offerings.

“These enhancements have also been a morale builder for our staff,” Lurie continued. “It’s always a pleasure to work in a casino that has so many positive promotions that can be offered to the customers.”