PARK PLACE LAUNCHES NEW REWARDS PROGRAM

January 03, 2002 11:16 PM
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Park Place Entertainment has thrown its pin-striped hat into the player rewards arena by forming a company-wide players' club called Park Place Connection.

The new program will debut Jan. 8 with cash-back bonuses at the company's five Las Vegas casino-resorts: Caesars Palace, Bally's, Flamingo, Paris and Las Vegas Hilton.

For complete details, see GamingToday beginning Tuesday, Jan. 8.