R&R pops the cork over new PPE account

Feb 5, 2002 9:09 AM

REACHING BACK TO THE PAST: “Look for R&R Partners to take over the advertising for Park Place Entertainment Inc.’s Western Division,” ­­reported a pipe. “The company says this is a consolidation move. Actually, the consolidation only affects the company’s eight casinos located in Nevada,” he said.

It really won’t be anything new for R&R since years ago they had the advertising account for Bally’s before the marriage with Hilton Hotels Inc. that eventually ­­created Park Place Entertainment.

“Prior to the move,” said the pipe, “Park Place used four different agencies. They probably found that to be a bit cumbersome.”

The pipe added that he heard R&R’s Billy Vassiliadis, who will share account operations with Mary Ann Mele, was chilling the champagne Monday. But no one would say just how much the account was worth in dollars, he added.

JUST SEND THE MONEY, HONEY: “That’s what the bettor said to legendary bookmaker Jimmy Vaccaro who headed the betting shop at The Mirage when San Francisco faced San Diego in the 1995 Super Bowl.

It was such a mismatch that the line moved from 16 at opening to as high as 18½ by game time. But, prior to game time, Vaccaro received a call from New York asking whether he would take a bet of $2.4 million on the fave.

“If you’ve got the money,” responded Vaccaro, “I’ll take the bet but you’ll have to follow the Nevada betting regulations to the letter.” The New Yorker agreed and promised to bank wire the money to The Mirage account; show up in person to make the bet and to take the odds posted on the sports book’s electronic board.

The bettor chose the money line with San Francisco a ­­minus-800 choice. So, for the $2.4 million wagered, the bettor stood to win $300,000.

It was no contest: San Francisco 49, San Diego 26.

The bettor asked that his winnings be bank-wired back to his New York account. And, the history books will forever note that Pittsburgh’s Jimmy Vaccaro had taken the largest bet ever made on a Super Bowl.

TOKES FOR THE HOME FOLKS: A downtown insider says all the dealers at Binion’s Horseshoe are now taking home all of their tokes.

“They no longer pool their tokes and split it with the entire shift,” the source said. “You can imagine that the move has really helped the dealer’s moral.”

Not only that, but it’s helped the bottom line. “Since the dealers have been keeping all of their tokes, the handle in the casino has somehow increased by at least 30 percent!”

Can that be right? Happy dealers translating to happy customers. They may be on to something!

THERE’S NO ZIP LEFT IN CHIPPY: Some fans still had hope that Zippy Chippy would break his maiden last week at Penn National Racetrack, even though he had failed in 91 previous races.

At one time in the betting, he was listed at 7-2 but as post time neared his odds expanded to 9-1 and eventually 14-1.

Rightly so, as it turned out.

Before the track announcer could list the horses in their early positions, “Chippy” had been shuffled back to last place. Sadly, he failed to improve from there, eventually falling 33 lengths behind the winner.

No immediate word from his connections about the gelding’s future.

THANKS FOR THE INSPIRATION: Plaudits came in bunches for N.E. Patriots’ coach Bill Belichick after the team’s shocking victory in the Super Bowl, but few were aware that his inspiration was a horse, specifically Tiznow, the winner of the 2001 Breeders’ Cup Classic.

Looking to motivate his team out of its early lethargy, Belichick set up a tape of Tiznow’s tremendous late stretch surge to win the Classic. The horse, said the coach, wanted to win. This would be exactly what a winning football team would need: the will to win and the confidence in its ability.

What resulted was a string of victories and Super Bowl dominance.

According to Blood Horse magazine’s Steve Haskin, Tiznow’s trainer Jay Robbins was remembered by Belichick with a Christmas card with the inscription, “Thanks for the inspiration.”

ANOTHER WIN FOR WYNN: Rising real estate prices in New York City could provide Steve Wynn, founder of Mirage Resorts, with another windfall. While head of Mirage Resorts in 1955, Wynn shelled out $1.57 million to buy a Fifth Ave. apartment. When he sold the company to MGM Grand Inc., he bought the apartment privately for $7 million.

According to recent word out of the Big Apple, the apartment, described by some as having the appearance of a glitzy hotel suite, is being listed for $15 million.