If you can’t beat them, join them. That seems to be the rallying cry as competing gaming expo operators announced they were combining forces to produce only one gaming convention in the fall.
GEM Communications, which for nearly two decades sponsored the World Gaming Congress & Expo in Las Vegas, has agreed to sell its Expo assets to the American Gaming Association, which produced the inaugural G2E ”” Global Gaming Expo last fall.
The two conventions ran two weeks apart, creating a dilemma for many casino operators, gaming manufacturers and others interested in attending. This year, only one expo will be held, G2E, on September 17-19 at the Las Vegas Convention Center.
“We are extremely pleased with GEM’s decision to join us in supporting G2E,” said Frank Fahrenkopf, president and CEO of AGA. “The positive feedback from last year’s participants has been overwhelming, which speaks to the value of having an industry event that is conceptualized and planned with the single goal of benefiting the entire gaming industry.”
A spokesman for GEM said it would support the new gaming expo “now and years to come” through GEM’s various publications throughout the country.
In return, the AGA agreed to support gaming expos sponsored by GEM, including this week’s American Gaming Summit and the Southern Gaming Summit to be held in May.
“The support of the highly-respected GEM publications will be an important ingredient in accelerating the growth of G2E and contributing to AGA’s ongoing support of the industry,” Fahrenkopf said.
More than 250 exhibitors have already signed up for the exposition, including all of the industry’s major manufacturers. International Gaming and Wagering Business and Casino Journal, two GEM publications, would join the list of official G2E publications this year.
“By working cooperatively with G2E, we will help create a show that will have an even greater impact on the industry as a whole,” said Bill Newman, president and CEO of GEM Communications. “We look forward to supporting the show and the goals of AGA, and we look forward to continuing to support the gaming industry through our vital regional and specialty shows, and through the strong, independent voice of our magazines.”