It’s time to play: Name that new casino-resort

April 09, 2002 10:36 AM
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It’s time to play: Name that new casino-resort

A new resort will be built at Tropicana and Industrial. Now it’s time to name that casino.

The Clark County Commission last week approved developer Marvin Lipschultz’s plans to erect a 420-room timeshare-hotel and 27,000-square-foot casino at the site of the Howard Johnson’s. The proposed 24-story project prevailed, despite opposition from Station Casinos, MGM Mirage and Mandalay Resorts.

The big boys complained that Lipschultz’s venture would aggravate traffic in the area. But county planners gave it the green light ”” and the comÂí­misÂí­sioners agreed.

 “They did it because of competition,’’ Lipschultz said of the other casino companies. “There was no substance to their claims.’’ Station said it would not appeal the 4-2 decision.

But Station threw out one more roadblock, threatening legal action if Lipschultz uses the South Beach name on his project. It turns out that Sunset Station previously laid claim to that moniker.

Rather than fight, Lipschultz says he’ll switch. He’s casting around for a new name, and he welcomes public input.

 “If you have a suggestion, send it to the Golden Palm Casino (at Howard Johnson’s). We’ll have a prize for the winner,’’ he told GamingToday.

Mandalay (then Circus Circus) had fun with this kind of name game back in 1990. Locals submitted thousands of entries, from which Excalibur was selected. (Circus apparently didn’t like one of the more creative propositions: Fools Rush In.)

 “I don’t think we’d go for that one either,’’ Lipschultz laughed.

Joel Bergman, the creator of Paris Las Vegas and several Steve Wynn properties, has been retained to design the Trop-Industrial resort, which will still its planned Miami Beach-style art-deco theme.

Meantime, Lipschultz is Âí­savoring his victory ”” even though it cost an estimated $35,000 in attorney’s fees. “Usually they’re unbeatable,’’ he said of his colleagues and neighbors.