magazine likes Harrah’s Entertainment Inc. (HET) and makes no bones about it.
In a recent listing of the country’s 500 largest American companies,
Harrah’s was ranked first among the top hotel, casino and resort companies in
five major categories.
These were: No. 1 in
profits as a percent of revenues; No. 1 in profits as a percent of assets; No. 1
in profits as a percent of shareholder equity; No. 1 in annual
earnings-per-share growth from 1991 through 2001, and No. 1 in total return to
investors in 2001.
Also, Fortune ranked
Harrah’s second in 2001 profits and second in total return to investors from
1991 through 2001.
Needless to say, the rankings HET
executives were delighted with the rankings. Said Phil Satre, chairman and CEO,
“The rankings confirm that our commitment to build industry-leading marketing
and operational capabilities has ÂÃ‚Âfostered sustainable earnings growth over an
extended period”¦Our broad geographic diversification, nationwide
customer-loyalty program and determination to provide our guests with superior
customer service and high-quality amenities have been instrumental in our