Downtown primed for Neonopolis opening

Apr 16, 2002 8:04 AM

One of the most long-awaited developments in downtown Las Vegas will debut the first week in May.

Neonopolis, a $100 million entertainment and retail destination that adjoins Las Vegas’ famous Fremont Street Experience, will open May 2 with many tenants already in place. Neonopolis represents the ­­single largest private ­­investment ever in downtown Las Vegas, and will serve as a natural extension to Fremont Street’s Casino Row.

“This is a very positive addition to the whole downtown area,” Mark Paris, executive director of the Fremont Street Experience, told GamingToday. “It gives people a place to go for lunch, after work and in the evening.”

Paris applauded the return of movie theaters, calling them a vital entertainment component. Likening it to “Back to the Future,” he noted that movie houses once stood near the site of Neonopolis.

The Fremont Street Experience, a canopied, street spanning, light and sound attraction, draws over 21 million visitors per year. Neonopolis will further enhance visitors’ options to come downtown for a night featuring over a quarter million square feet of new stores loaded with entertainment options.

Neonopolis is expected to give office workers and suburbanites alike a reason to come downtown to see, in one complex, with one easy parking stop, state of the art movies, dinner and shopping ”” a new town center.

Within Neonopolis’ dynamic curving outdoor plaza is three miles of modern neon woven together with a vintage collection of antique neon signs on a gallery tower almost 100 ft. tall.

Rob Stillwell, spokesman for Boyd Gaming, called Neonopolis a complement to downtown casinos.

“It’s another positive step in the redevelopment of downtown,” Stillwell said. “It will bring more foot traffic ”” from visitors and locals alike. And it will spur additional investment.”

The state-of-the-art Crown 14 Theatres will provide the only movie-going experience within several miles of the downtown area. Another exciting venue will be Jillian’s, which promises 42,000 square feet of action packed options including dining, bowling, billiards, and a sports bar.

A partnership between the City of Las Vegas and World Entertainment Centers provides the 600 space garage located underneath Neonopolis. There is also a 1,300 space municipal parking garage.

Neonopolis tenants who have signed leases include:

Crown 14 Theatres

A Bear Creation

Buddha Ping

Dairy Queen

Edge 7


Frederick’s of Hollywood

French Express

Guaranteed Tours

Hot Rave


Just Sports

La Reliquia

La Salsa

MK Jewelry


Millennium Shades

Mugatz & Friends

Muscle Beach Lemonade

Nutz About Chocolate

Panda Express


Red Persimmon’s

Rugs by Alexander

The Saloon

Three Boys Pizza

U.S. Bank

Viva Vegas Gifts

Wetzel’s Pretzels

Wild Flower