A new study shows that casinos can make net gains with Internet-based gaming.
"Live wagering from remote locations does more than create a new source of revenue, it creates a marketing opportunity, a means to find and cultivate thousands of new customers who can be encouraged to become on-site patrons,’’ says survey researcher Michael Pollock.
In a study of the Atlantic City market, Pollock Gaming Resource Group found that blackjack play over a web-based feed would:
”¡ Generate gaming revenues between $368.8 million to $1.1 billion.
”¡ Add 1,105 to 3,648 jobs on the casino floor.
”¡ Create 443 to 2,631 ancillary jobs.
PGRG’s report, commissioned by Las Vegas-based i2corp.com, suggests that Internet-based play would not cannibalize bricks-and-mortar casinos.
"By definition, there would be no net dropoff,’’ Pollock told GamingToday. "It expands the universe of players.’’
While that’s potentially good news for tech companies, i2corp.com’s subsidiary Home Gambling Network suffered a loss last week when a U.S. District Court rejected the company’s bid to shut down an Internet site operated by Macau casino mogul Stanley Ho.
Home Gambling claimed Ho’s Antigua-based operation violated i2’s gambling patent, which covers webcasts of live casino games. Judge Larry Hicks dismissed the case in Las Vegas.
But HGN President Mo Molnick vows to pursue the matter and believes his company will ultimately prevail. "It absolutely does violate the patent,’’ he said.