Harrah’s joins ‘Challenge’

May 28, 2002 5:41 AM

The American Gaming Association’s Casino Charity Challenge received a boost last week when 1,000 Harrah’s Entertainment Inc. (HET) from across the country pledged to volunteer more than 1,900 hours for philanthropic projects.

The Casino Charity Challenge is a week-long event promoting volunteerism and charitable activites.

The participating Harrah’s properties have organized local activities to benefit charitable organizations in their communities ranging from renovating senior centers and adopting highways for cleanup to walkathons and helping to deliver Meals On Wheels to homebound seniors. Also, the properties plan to raise more than $181,000 for local charitable causes.

The AGA’s Charity Challenge concept centers on a single industry-side week of volunteerism during which AGA member companies from across the country simultaneously sponsor philanthropic projects in their local communities. This year’s challenge began Memorial Day.

Commenting on Harrah’s participation, Jan Jones, senior vice president of communications and government relations, said, "We’re actively involved in philanthropic activities year-round, but this week is a chance for the entire industry to combine charitable efforts and really highlight our commitment to making the communities where we operate stronger places to live, work and visit."