Marketing whiz Chen reunited with Wynn

Jun 11, 2002 10:38 AM

Highly-regarded casino/marketing executive Linda Chen has been reunited with her mentor and former boss, Steve Wynn.

Chen has assumed the position of Executive Vice President of Marketing for Wynn’s new Le Reve resort, plus she will serve as Chief Operating Officer of Wynn’s Macau casino project.

"It’s very special working for Steve Wynn," Chen told ­­GamingToday. "He’s creative and brilliant and he has a vision. It makes the job very exciting."

The 35-year-old Chen leaves the position of Vice President of In­­ternational Marketing for MGM Mirage.

"This is one of the most talented and highly sought-after executives in the player development and marketing business," said a casino executive who asked for anonymity. "For anyone to lure her away from MGM Mirage, they had to have made her a very lucrative offer."

Chen actually started her career with Steve Wynn at The Mirage in 1989, when the property opened.

"After graduating from Cornell University and studying business at Stanford University, I took a position in the resort’s Management Associate Program (MAP)," Chen said. "I worked as financial analyst for a year and a half and then was director of marketing."

Chen subsequently accepted the position of senior vice president of international marketing at the Desert Inn.

"At the Desert Inn, I was more involved with customer development," Chen said.

Her next endeavor was to open the MGM Grand as senior vice president for the Far East.

Later she was lured by Wynn to the Bellagio as executive vice president of international marketing.

"It was such a great experience to open three premier properties, and now we’re about to open a fourth, Le Reve," she said.

Those who have worked with Chen lauded her abilities to work with international customers and the financial aspects of the casino business.

"She has the unique ability to communicate effectively with difference cultures, as well as understand the unique needs of international clients," one executive said. "This takes unique skills, hard work and lots of dedication. She has all of those traits."