Ladbrokes to offer Web ‘poker room’

June 25, 2002 9:35 AM
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"Cheers," was the exuberant greeting from Poker.com president Christa Taylor after her six-year-old company slammed a corporate home run.

Ladbrokes of London, the world largest bookmaker, along with the betting and gaming division of the Hilton Group, came to an agreement with Poker.com to launch its poker room.

"It sure is a big break for our company," Taylor told GamingToday when reached at her Vancouver, BC office. "Having gained Ladbrokes certainly opens up a lot of possibilities, including Las Vegas."

The Ladbrokes sub-poker room is the first to be operated under the Microgaming agreement. Poker.com entered into a relationship with Microgaming Software Systems LTD to market online multi-player poker software sublicenses.

"Our function is to provide Ladbrokes with the poker software," said Taylor, whose Canadian firm employs 14 people. "We will continue on, trying to get some major licensees for our major software."

The intention of Microgaming, according to Poker.com, is to provide all their casino licensees with a poker card room sublicense. The card rooms offer variations of poker games, including Texas Hold’em, Omaha, Omaha Hi-Lo, 5 Card Stud, 7 Card Stud, tournaments and future enhancements.

"Having such a well-known gaming organization using our software is a real delight and pleasure for Poker.com Inc.," she said. "Licensees with the level of expertise both secures Poker.com’s position within the gaming marketplace and solidifies the company’s future growth."

Taylor said she would be attending the i-Gaming World Conference this week at the Bellagio.

"I have a list of meetings planned with a number of Las Vegas groups," she said. "I am not eliminating anyone from our plans."

The Poker.com CFO said she is a poker player that prefers using software.

"I play our own software," she said. "Playing poker live can be quite intimidating."

The Hilton Group is the world’s premier international hotel brand. Poker.com will earn a monthly royalty fee from the revenue produced by Ladbrokes card room.

Microgaming is one of the oldest and largest suppliers of online casino systems in the world.

Taylor said Poker.com sells and sublicenses poker, casino and sportsbook gaming systems. The company’s main source of revenue comes from sub-licensing fees, ongoing royalty fees and advertising.