Bellagio hosts key ’Net gaming conference

Jun 25, 2002 9:39 AM

Although a fraction of the size of mainstream gaming expos, this week’s iGaming World conference is shaping up as a key forum on the controversial topic of online gaming.

Even though Internet gambling is effectively illegal in the United States and explicitly banned in Nevada, gaming leaders and experts will participate in the conference, which will be held June 24-26 at the Bellagio in Las Vegas. At a cost of $1,500 per person, attendees expect to be serious players in the fledgling industry.

There are an estimated 1,400 online gaming companies worldwide with annual revenues estimated at between $3.5 and $4.5 billion. According to Morgan Stanley, revenues have grown 340 percent since 1998.  Depending on where they originate, estimates for future revenue range as high as $144 billion by 2015.

iGaming World will focus on online marketing solutions and strategies, brand building, legal issues, interactive TV, media buying, current trends and the industry’s future.

The conference will include speaker forums, interactive workshops, panel discussions and an exhibit hall that will showcase the latest products and technologies from leading vendors in the industry.

The featured speakers include Scott Scherer, member of the Nevada Gaming Control Board; Marc Falcone, managing director with Deutsche Bank’s Gaming, Leisure and Entertainment division; Andrew Chalmers, CEO of Key MS; and Andrew Tottenham, director of Harrods Online Ltd.
"Following years of significant growth trends, the e-gaming industry is going to face new and unprecedented challenges over the next few years," said Marc Falcone, who recently departed Bear Stearns for his current post at Deutsche Bank Securities. "Established gaming operators continue to aggressively promote their online gaming brands”¦ while at the same time the industry has been faced with a number of outside challenges from regulators, banks and credit card companies."

Falcone added that the conference panels and workshops will "identify the most important trends and key determinants of industry growth over the next several years."

Scott Scherer of Nevada’s Gaming Control Board may give some insight into the direction Nevada is heading in the world of interactive gaming. The state legislature last year passed enabling legislation that would allow Internet gaming, subject to regulations drafted by the Nevada Gaming Commission.

So far, state regulators have focused on the possibility of legalizing "intrastate" wagering, that is, online wagering within the state’s borders. They have been deterred by federal regulations that ban betting across state lines.

Andrew Chalmers is expected to discuss where current technology can take online gaming in the multi-channel environment.

"The boundaries of Internet and interactive TV broadcasting for the online gaming business have been, until very recently, defined by technology limitations," Chalmers said.

Chalmers, whose company supplied the software that helped simulcast a live sports gaming product on the Internet and interactive TV live and 24 hours a day, will show how new technology can deliver new products on multi-platforms.

Andrew Tottenham will discuss how the Harrods brand of upscale department stores successfully bridged the marketing gap to online gaming.

"Over the years, Harrods has given its players a unique experience and translated its brand as the world’s most famous department store into a successful online gaming venture," Tottenham said. "For better or for worse, we live in a materialistic world and brands play a major role in our decision-making process. This is especially true for online gaming where it can be high risk to mistakenly bet with a defunct website."

In addition to two full days of panels, workshops and discussion groups, iGamingWorld will feature an exhibit hall populated by the most progressive firms in the online gaming industry.

Among the cutting edge products and technologies to be on display are turnkey online casino systems, global sports intelligence, sports marketing solutions, poker and casino systems, backend interface and player retention tools, closed network systems, digital communications, and customer support systems, to name a few.

iGamingWorld Conference agenda Bellagio Hotel


8:00 am - 8:45 am Breakfast Discussion — Geo Targeting

Jeremiah Gibber, Digital Envoy


9:00 am - 9:30 am Chair Remarks/Industry Status

Chair: Michael Caselli, Editor, Gambling Online Magazine


9:30 am - 10:15 am The Current and Future Impact of Branding to iGaming Players

Arnold Reymer, President, Reymer & Associates


10:30 am - 11:15 am Keynote: Changing Perspectives in a Changing World

Scott Scherer, Member, Nevada State Gaming Control Board


1:00 pm - 1:45 pm Panel: Buying Right — Value Purchasing for Your Online Casino

Maryann Morrison President, Morrison Intermedia; Gian Perroni, President & CEO Market Edge Direct; Timothy Sean "T.S." Kelly, Director and Principal Analyst, Nielsen//NetRatings.; Mark Mariani, President ”” Vegas


ALTERNATIVE: Case Study: Harrods Leisure Ltd: Why a Non-Gaming Brand Will Succeed in Online Gaming

Andrew Tottenham, Director, Harrods Leisure Ltd


3:00 pm - 3:45 pm European Advertising Law and Sponsoring Non-gaming partners/teams

Hillary Stewart-Jones, Partner, Berwin Leighton Paisner


3:45 pm - 4:30 pm California Horse Racing

David Marshall, Chairman of the Board & CEO,


4:30 pm - 6:30 pm Reception in Exhibit Hall

Gambling Online Magazine Awards




8:00 am - 8:45 am Breakfast Discussion — The future of payment processing

Graham Newall, Apollo Processing Ltd.


9:15 am - 9:30 am Chair Remarks

Chair: Michael Caselli


9:30 am - 10:15 am Legal Update- Your Right To Advertise

Lawrence G. Walters, Esq.


10:15 am - 11:00 am Affiliate Marketing Systems — Getting it Right the Pitfalls and Opportunities

Gillian Hatton, Marketing Director, World Gaming


12:45 pm - 1:30 pm Player Retention: Lessons Learned Offline Taken Online

Tony Fontaine, VP of Interactive Gaming, Station Casinos


ALTERNATIVE: Pushing the Boundaries of Online Gaming: Interactive TV and Global Cable Television Broadcasting

Andrew Chalmers, Chairman & CEO, Key MS, & Byron Ellison, Chairman of the Board, Omnicast


2:45 pm - 3:30 pm Boosting profit and retention using Data mining in Online Gaming & Betting

Dr. Ronit HaNegby, CAI ANALYTICS


3:45 pm - 4:30 pm Keynote: E-Gaming Today: Rising to the Challenge

Marc Falcone, Managing Director, Deutsche Bank Securities


4:30 pm - 6:00 pm Exhibit Hours and Send Off Sponsored by Playtech