Blackjack ads tabled at Sands

July 09, 2002 4:47 AM


Advertisements on blackjack tables are apparently a no-no for now in Atlantic City.

The Sands Hotel & Casino is abandoning that practice, which was done to raise money for the resort. The Associated Press reported that a change in Sands leadership prompted the casino to rethink the table ads.

The ads were installed on more than a dozen tables last month in order to boost profits for the casino, which posted its second lowest gross operating profits ever. Former Showboat Casino-Hotel president Herbert Wolfe took over the Sands operation in March and it caused the change in policy.

"Somebody thought it was a good idea two years ago," said Harvey Perkins, vice president of the Sands. "That’s when the original negotiations began. We want to bolster the solidify the brand name of the Sands, not cheapen it."

The ads were for Remy Martin cognac. Other casinos have expressed an interest in using table games for advertising. Casino regulators do not oppose the ads so long as they don’t interfere with the integrity of the games or the ability of surveillance cameras to follow the action.

The removal process will take approximately 45 days.

Tribe giving back

The National Indian Gaming Association has donated $5,000 to provide relief for the White Mountain Apache Tribe.

The Apaches were forced to close down its casino operation in California due to the on-going fires that are burning from the drought conditions. In addition to the casino shutdown, the tribe has lost jobs, electricity, homes and food.

"I urge Indian Country to help our Apache brothers and sisters in their time of need," said NIGA chairman Ernie Stevens. "Indian Country was a true leader in charity during the attacks of Sept. 11 and must now step up to help our people who are suffering from this tragedy."