The Nevada Commission on Tourism is sponsoring a new weekly radio program that will feature on-location coverage of amazing attractions and lively personalities in the state’s historic towns and backcountry communities.
Popular Las Vegas talk show host Ira Sternberg will host the one-hour program, "Traveling Nevada with Ira," on Saturdays at 1:30 p.m. on KDWN (AM 720) in Las Vegas.
Sternberg will take the program to a different rural community each Saturday for 12 weeks, July 13 through September 28, setting the scene for his listeners and chatting with local people about the history, events, attractions and quirks that make each place worth visiting.
Lt. Governor Lorraine Hunt, commission chairperson, said the program will offer an entertaining eye-opener to the wealth of attractions, adventures, events and amazing sights in Nevada’s historic mining towns, ghost towns and rustic communities where an Old West atmosphere still lingers.
"Most of Nevada is rural and remains a mystery to visitors and residents who haven’t ventured beyond the major metropolitan areas," Hunt said. "Traveling Nevada with Ira will open the heart and soul of Nevada’s great outback to KDWN’s listeners and inspire them to experience these unique, intriguing places on their next getaway."
KDWN’s audience includes Las Vegas-bound travelers seeking news and entertainment while driving across the desert.
Upcoming shows will spotlight Fallon, known for the Top Gun Navy pilots, August 27; and Ely, famous for the Ghost Train, August 31. Other program locations will be announced later.
The commission is funding the program with a $25,000 grant from its program that awards $1.5 million a year to help rural communities promote tourism. The grant went to Pony Express Territory for statewide use, with Rick Gray, executive director of the Fallon Convention and Tourism Authority, as administrator. Pony Express Territory includes Nevada’s midsection, the U.S. Highway 50 corridor from Fernley to Baker.