Bally inks big UK deal

Sep 3, 2002 10:12 AM

Alliance Gaming has inked a deal that would give the company a leg up on the growing casino business in the United Kingdom.

Alliance’s Bally Gaming Division has entered into an agreement with England-based Crown Gaming Limited, one of the UK’s largest suppliers of gaming machines.

Under terms of the multi-year pact, Crown Gaming, a wholly owned subsidiary of Crown Leisure Limited, will be the exclusive distributor of Bally machines in the UK territories of England, Scotland, Wales, Northern Ireland and the Isle of Man.

While limited-payout slot machines are currently legal in the UK, it is widely expected that Las Vegas-style slot machines will eventually be legalized, including wide-area progressive games.

An independent review board issued a report in July 2001 recommending sweeping changes to existing gaming laws in the UK. A follow-up report by the Department of Culture, Media and Sport generally supported the Budd Report recommendations and it is expected that the Government and Parliament could enact new legislation as early as 2004, opening the door to expansive new casino development.

"The UK is potentially an extremely strong growth market for us and we feel this agreement with Crown Gaming gives us a partnership that allows for the greatest possible penetration of Bally games," said Robert Miodunski, President and Chief Executive Officer of Alliance Gaming.