Arizona Charlie’s East recently launched its new Ultimate Rewards Club, which replaces its Charlie’s Rewards Club program.
"We spent the last year talking in depth to our Charlie Rewards Club members and found that our players wanted greater convenience and better rewards," said Mark Majetich, vice president and general manager of Arizona Charlie’s East. "We responded by replacing the Charlie Rewards Club with the Ultimate Rewards Club, a new club with state-of-the-art technology, greater rewards and enhanced convenience. Our loyal players shouldn’t worry. All existing Charlie Rewards Club points will be transferred to the Ultimate Rewards system."
Ultimate Rewards Club members will earn separate cash back and comp dollars. Offering both separately is a unique feature of the club. For every 500 points earned on slot and video poker play, members will receive $1 in cash and $1 in comps.
Convenience is a major component of the club. Members will no longer have to wait in long lines at the Player Rewards Center to check their account balance. Instead, they can insert their Ultimate Rewards card in any slot or video poker machine, which displays their cash back and comp dollars.
Other new benefits include self-comping and instant redemption of points for cash back by swiping the new card at any Arizona Charlie’s East dining outlet or the main cashier’s cage.
The new Ultimate Rewards Club will be extended to Arizona Charlie’s West and the Stratosphere within the next few months, officials said.