Graceland headed for Harrah’s

Nov 19, 2002 7:49 AM

   More than 12 million Elvis Presley fans have visited Graceland to pay tribute to "The King of Rock and Roll" since the singer's death in 1977. Now, Las Vegas visitors and residents will be able to take part in the Elvis experience as Mobile Graceland arrives as part of a 31-city tour, appearing at Harrah’s Las Vegas, Nov. 27 through Dec. 15.

   Marking the 25th anniversary of Elvis' passing, Mobile Graceland is a museum-quality exhibit featuring authentic Presley memorabilia, much of which has never been displayed outside Memphis that spans the superstar's unparalleled career.

   The exhibit will be on display at Harrah's Las Vegas Casino & Hotel through Dec. 15,  from 10 a.m. to 8 p.m. (dark December 2 and 9).

   Admission is free to view the dazzling Elvis Presley memorabilia by presenting a Total Rewards Card (as always, Total Rewards membership sign up is easy and free). The exhibit, housed in an ultra-modern 53-foot-long, 18-wheel semi, contains jewelry, clothing, instruments and other artifacts as unique as the man who owned them.

   The collection, which offers a glimpse of the extensive Elvis experience visitors enjoy at Graceland each year, also includes rarely seen archival photographs of the legendary "king," and four listening and viewing stations where fans can enjoy samples of Presley's work.

   The traveling exhibit was unveiled in Memphis on Aug. 10 to help kick off Elvis Week, a 10-day celebration of the superstar's life. Mobile Graceland is the result of a collaborative marketing effort between Elvis Presley Enterprises, Harrah's, FYE and RCA Records/BMG. New York-based cYclops productions, inc. created Mobile Graceland and is overseeing the exhibit's design and installation.

   Stunning super graphics greet Mobile Graceland visitors before they enter the exhibit, which houses more than a dozen authentic artifacts. First along the promenade of Presley memorabilia is a TCB ring (for "Taking Care of Business," Elvis' motto) encrusted with nearly 16 carats of diamonds.

   Other highlights of the collection include: a telegram Elvis sent to the Beatles, a record player Elvis kept in his bedroom at Graceland, a U.S. Army jacket Elvis gave to the future Priscilla Presley, a letter to Elvis from former President Richard M. Nixon, and Elvis' favorite guitar, a 1956 Gibson J-200. At the conclusion of the exhibit, fans enter FYE's Elvis shopping area.