Mandalay inks deal with SGC

Nov 26, 2002 8:08 AM

   Under a new licensing agreement, Scientific Games Corporation will promote new instant ticket games using Mandalay Resort Group logos, designs and visual representations.

   The new games allow players to win luxurious Las Vegas vacations at one of the five Mandalay resorts in Las Vegas.

   Lorne Weil, Chairman and CEO of Scientific Games Corporation said the agreement will allow Mandalay’s trademark properties to become part of lotteries.

   "The Mandalay agreement will enable us to offer lotteries a series of unique and attractive new games with highly recognizable brand names like Circus Circus, Luxor, Monte Carlo, Mandalay Bay and Excalibur,” Weil said. “Although prize fulfillment is a new arena for us, we believe this program will be very popular because we will be working directly with Mandalay's experienced marketing and travel personnel, ensuring that winners experience dream vacations."

   For its part, Mandalay is looking forward to marketing its resorts and filling its guest rooms.

   "We are very pleased to be working with Scientific Games on this project, which will introduce a new segment of customers to our premier Las Vegas properties,” said Glenn Schaeffer, Mandalay's president. “The Lottery promotion could potentially fill 6,000 room nights annually and create core repeat customers for years to come. We expect the new lottery promotion to be a valuable addition to our travel promotions programs."

   Scientific Games Corporation is the leading integrated supplier of instant tickets, systems and services to lotteries, and the leading supplier of wagering systems and services to pari-mutuel operators.

   Mandalay Resorts owns and operates 11 properties in Nevada: Mandalay Bay Resort & Casino, Luxor, Excalibur, Circus Circus, and Slots-A-Fun in Las Vegas; Circus Circus-Reno; Colorado Belle and Edgewater in Laughlin; Gold Strike and Nevada Landing in Jean and Railroad Pass in Henderson.

   The company also owns and operates Gold Strike, a hotel/casino in Tunica County, Mississippi. The company owns a 50% interest in Silver Legacy in Reno, and owns a 50% interest in and operates Monte Carlo in Las Vegas. In addition, the company owns a 50% interest in and operates Grand Victoria, a riverboat in Elgin, Illinois, and owns a 53.5% interest in and operates MotorCity in Detroit, Michigan.