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Tower unveils the Ultimate

Dec 30, 2002 10:33 PM

The Stratosphere Casino Hotel and Tower has launched the all-new Ultimate Rewards Club. The Ultimate Rewards Club replaces the Stratosphere Players Club program, announced Stratosphere officials.

The Ultimate Rewards Club offers state-of-the-art technology, greater rewards and enhanced convenience. Ultimate Rewards Club members will earn separate cash back and comp dollars as well as a third category of rewards called Holiday and Travel Bucks. For every 500 points earned on slot or video poker play, members receive $1 in cash. Offering separate cash back and comp dollars are unique benefits that are not offered at other gaming properties. The third category of rewards is Holiday and Travel Bucks. This category of rewards can be used like comp dollars for prepaid gift cards at national rental stores.

Players will now be able to instantly check their cash back and comp dollar balances by inserting their new Ultimate Rewards card directly into any slot or video poker machine to view all reward balances. Players will first see their available comp dollar balance and then their available cash dollar balance before playing. These exciting new enhancements will provide Ultimate Rewards members with the ultimate in convenience allowing them to stay in action longer than ever.

Other new benefits will include self-comping and instant redemption of points for cash back. Members can redeem their rewards instantly by swiping the new Ultimate Rewards Card at any Stratosphere dining outlet, including Top of the World Restaurant, other eligible property outlets or the main casino cage.

"Now the Ultimate Rewards Club is in place at the Stratosphere, we are moving forward with linking the Ultimate Rewards Clubs at all three Icahn gaming properties in January. The end result will be a single Ultimate Rewards card that can be conveniently used at any of our three locations ”” The Stratosphere, Arizona Charlie’s Decatur and Arizona Charlie’s Boulder," said Chuck Davison, vice president of marketing of the Stratosphere Casino Hotel and Tower. "The Ultimate Rewards card will be the first players club card that can be used at either a Las Vegas Strip property or a locals’ gaming property."

Starting in January, the new Ultimate Rewards card will feature four tiers of distinct privileges: Preferred, High Roller, Big Shot, and Ultimate, with Ultimate being the highest tier. Players at any Icahn gaming property in Las Vegas will enjoy greater rewards: cash back, comp dollars and Holiday & Travel Bucks and major advances in convenience. Players will also be able to earn and redeem their rewards at any of the properties. For example, a player can earn comps at Arizona Charlie’s Decatur and redeem the points for dinner at the Stratosphere’s Top of the World Restaurant.

Ultimate Rewards Club rules and information are currently available by visiting the Stratosphere’s Ultimate Rewards Center or by calling 702-380-7777.