More trouble for Belterra

Feb 11, 2003 7:32 AM

Looks like more trouble for Belterra Casino, an Indiana riverboat operated by Pinnacle Entertainment Inc. (PNK).

The casino has been advertising that it has the "loosest $1 slots in Indiana." Problem is, it’s not true.

Hearing complaints from a competing riverboat, the Cincinnati Enquirer newspaper decided to check the monthly reports produced by the Indiana Gaming Board. The newspaper determined that for the seven months that Belterra ran its advertising campaign figures reported by the regulators showed that the loosest $1 slot machines were at the Argosy Casino in Lawrenceburg.

When faced with the Enquirer’s results, Belterra officials said the ads were correct when they were produced. However, there was no disclaimer identifying the month in which the claim was made. Belterra G.M. Alain Uboldi admitted that failure to properly explain the claim was probably a mistake. He said the ads were being changed.

Regulators told the newspaper that this was the first time since casinos were legalized in 1993 that they were faced with false advertising. They said the matter was being reviewed by state agents.

Last year, Belterra’s owner, Pinnacle Entertainment and its then top officers, since replaced, were fined more than $3 million when they were charged with importing party girls to entertain high rollers at a 2001 golf outing.