Harrah’s takes a spin with Wheel of Fortune

Mar 4, 2003 5:54 AM

Gaming giant Harrah’s Entertainment has signed a promotional deal with Wheel of Fortune, America’s No. 1 rated syndicated TV series.

Beginning Monday and continuing through July 18, Harrah’s will sponsor the Wheel of Fortune $100,000 Bonus Round, in which contestants try to guess a mystery phrase letter by letter, spinning a wheel for prize money.

The deal also includes running advertisements and sponsoring an online sweepstakes in May and July.

"Harrah’s is aggressively seeking non-traditional partners to reach new audiences as the worlds of casino gambling and home entertainment converge," Rich Mirman, Harrah’s chief marketing officer, said in a statement. He said the company aimed to strike more deals with entertainment companies.

The online sweepstakes features two drawings ”” one in May and one in July ”” in which three finalists from each drawing will be selected for an all-expenses-paid trip to Las Vegas for the $100,000 prize drawing.

Finalists from the May drawing will participate in a grand prize event on June 28, when Wheel of Fortune co-host Vanna White will present the check to one lucky winner. The results of the drawing will air on a future Wheel of Fortune episode.

"We’re excited that Harrah’s will serve as the first-ever sponsor of our $100,000 Bonus Round," said Executive Producer Harry Friedman. "By partnering with America’s top name in casino entertainment, we can provide unique incentives and enhance the viewing experience for our audience."

Also, Wheel of Fortune will come to life at Harrah’s when the show’s promotional vehicle, the Wheelmobile, visits several Harrah’s casinos. Along with show’s contestant search team, the Wheelmobile will make stops in six markets: Chicago, Atlantic City, New Orleans, Council Bluffs/Omaha, St. Louis and Las Vegas. Guests will be randomly chosen to solve word puzzles on stage at the casino and will be considered for a future appearance on the show.

Wheel of Fortune is no stranger to the gaming industry. Slot machine maker International Game Technology (IGT) has already incorporated the popular television show into a line of slot machines that is arguably the most popular casino game in the world.