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Jumbo Bonus takes ‘slot cards’ to new heights

Apr 1, 2003 7:44 AM

Station Casinos this week launches Jumbo Jackpot, a groundbreaking enhancement to its wildly popular Boarding Pass Card. The third in a series of Jumbo-branded products, Jumbo Jackpot Boarding Pass Bonus offers customers the opportunity to "win without winning."

Beginning April 1, customers playing slot machines at the company’s six Station casinos in the Las Vegas area with a Boarding Pass card inserted are immediately eligible to win a bonus jackpot of up to $150,000.

The Jumbo Jackpot is guaranteed to hit at each Station property by $150,000, paid immediately in cash even if the customer does not have a winning combination on the machine. After hitting at a property, the jackpot meter at that property will be reset at $25,000.

"The Jumbo Jackpot can hit at any time, at any place, regardless of how many coins are played," said Stephen Cavallaro, chief operating officer of Station Casinos.

In addition, an average of 20 daily Jumbo Jackpot consolation prizes will be awarded at each of the six Station properties, totaling over $2 million in free slot play annually.

The Jumbo Jackpot Boarding Pass Bonus is the third and most exciting offering in the Jumbo brand presented exclusively at Station Casinos. Jumbo Bingo has awarded 21 jackpots in 21 months averaging $158,000 each, totaling over $9.5 million in jackpots to the company’s bingo players.

Jumbo Hold’em Poker bad beat jackpot, launched in February, has also proven lucrative for live poker players, with the jackpot meter starting at $100,000 and hitting March 1 with a jackpot of $106,744.

Enhancing the
Jumbo Brand

To kick off the groundbreaking program, each of Stations’ Boarding Pass cardholders will be receiving newly designed Boarding Pass cards bearing the Jumbo Jackpot logo.

"This is not just another casino promotion," said Cavallaro. "The Jumbo Jackpot Boarding Pass Bonus will change the face of locals gaming, and represents a long-term commitment by Station Casinos. With Jumbo Jackpot, the company has a competitive edge that cannot easily be duplicated by our competitors."

Station Casinos joined forces with Acres Gaming in an exclusive licensing agreement to implement the technology necessary to launch the progressive bonus.

"Station is the leader in bonusing technology in our markets," said Lorenzo Fertitta, president of Station Casinos. "It has taken years to perfect the technology, yet the rewards to our customers will be evident with Jumbo Jackpot.

"Never before has a loyalty card been used to house a progressive bonusing system," Fertitta continued. "Even in other industries where loyalty cards are commonplace, there is nothing like the Jumbo Jackpot Boarding Pass Bonus. In the gaming industry, Jumbo Jackpot changes everything. It’s a new way to win."

Station Casinos’ Boarding Pass player rewards program has been named "Best Slot Club" in the Las Vegas Review-Journal’s annual readers’ poll every year since its introduction in 1999.

The Boarding Pass Rewards Program began as individual property cards at Palace, Boulder, Sunset and Texas Stations. Through property-to-property networking and re-engineering of slot machines, Station Casinos was the first local casino operator to offer players the opportunity to earn and redeem points at any of its properties.

"The One Card was created in response to what our guests had requested, and was an instant hit," Cavallaro said.

Blazing New Trails

The Jumbo Jackpot Boarding Pass Bonus is the result of the Company’s adaptability to new technology. In October, 2001, the Company received a patent related to the Boarding Pass customer reward methodology which awards a personal bonus, specific to each guest and increasing in amount with the guest’s continued play as tracked across multiple Station properties.

Station recently launched Xtra "Play Cash" (XPC), which is a groundbreaking bonus feature that lets Boarding Pass members play "on the house" with free extra credits

XPC offers convenience by allowing customers to automatically redeem free slot credits right at the machine by inserting their Boarding Pass player card.

Ninety percent of the Company’s 20,000 slot and video poker machines are capable of offering XPC.

Coupled with the comps, XPC, and other benefits the Boarding Pass offers, the Jumbo Jackpot Boarding Pass Bonus is expected to be a hit with customers. "With the ability to ”˜win without winning’ why would locals play anywhere else but at a Station casino?" Cavallaro said.