Bally progressivepays Cash for Life!

May 20, 2003 4:08 AM

Which is better, Playboy Playmates or Cash for Life? Bally says why choose when you can have it all.

"We have a whole series of slot machines based on the Playboy theme," said George Stamos, marketing and communications manager at Bally. "The Playmates scheduled appearances in our behalf to generate interest in our games at casinos across the country."

The early returns from those appearances are favorable. After all, playing a new slot game in front of well-shaped, scantily-clad ladies is often a rush.

"From what we can tell, the casinos and patrons are delighted to see this happen," Stamos said.

Cash For Life, a separate venture from Playboy Playmates, has also drawn rave reviews among customers at casinos along the Strip and at all the Stations Casinos resorts.

"All the Stations were mobbed," Stamos said. "From May 2-4 we created a character called the Cash For Life Mailman. It’s a very flashy promotion in the traditional Las Vegas style."

Cash For Life is a progressive slot link in which all boarding pass card holders are invited to take a free spin. A lit up Cash For Life Mailman promoted the event, which reportedly had crowds waiting in line from 2-to-3 hours to take a spin at the big money.

But Bally didn’t stop there. Two weeks ago, the Fremont Street Experience was the site for elimination slot tournaments to coincide with a Bob Eubanks slot game.

"Members of the audience along with local media participated," Stamos said. "We had Bob Eubanks (host of the longtime popular Newlywed Game) at the event, where we also utilized the Cash For Life.

"Players had a choice of 24 boxes to win the Cash For Life and the winner went on stage with Eubanks," Stamos said. "The super progressive jackpot offers a choice of $1 million or $1,000 for life. I don’t know what the odds are, but the chances of winning are as good as anywhere."

On the heels of the Cash for Life series of slots, Bally will release its much awaited Saturday Night Live group of games that includes titles like the Blues Brothers, The Church Lady and Hans and Frans.

Bally, which recently signed a corporate agreement with Boyd Gaming, has also contracted with Harrah’s Entertainment to feature its cashless product called eSERIES.

Everything is under the eTICKET umbrella, which can be installed not just on our machines, but those of our competitors," Stamos said. "The idea is to play and when you want to cash out, you get a bar coded ticket. With eCOMP, players can convert their winnings into complimentary items like buffets. And, all this can be done on that machine." Bally will be part of the Gaming Technology Summit to be held May 28-29 at Green Valley Ranch.