Since it opened, The Venetian’s flourishing business has been driven by its adjoining Sands Expo & Convention Center.
The opening of the hotel’s $275 million tower and expansion will add to the "one campus" philosophy that has given The Venetian a distinct competitive advantage in the meeting planner market.
One campus philosophy hinges on the unique selling point of having large-scale convention and meeting space combined with catering and banquet services connected to thousands of upscale rooms and attractions ”” all conveniently housed under one roof at the heart of the Las Vegas Strip, company officials said.
"The added convenience of conducting all aspects of your tradeshow or meeting on one campus has proved to be an appealing feature to many businesses," said Eric Bello, vice president of sales for The Venetian. "When considering The Venetian, show managers are able to conduct a number of events such as a trade show, banquet, conference, or breakout session in a number of rooms that are not only close in proximity, but under the same roof as the headquarters hotel."
Those benefits have not gone unnoticed by some of the country’s largest exhibitors, Bello said.
"Our recent signings of several large scale conventions and high caliber corporate meetings reaffirms Las Vegas’ prominence as one of the world’s preferred tradeshow and convention destinations," Bello said.
Bello predicted that The Venetian expansion is just the first in a series of additions that will dramatically alter the perception of the northern section of the Strip, creating a new "epicenter."
"With the Fashion Show Mall expansion, Steve Wynn’s Le Reve, close proximity to the Las Vegas Convention Center and combining that with the sheer quantity of upscale hotel rooms, makes us an attractive meeting and convention venue," Bello said, adding that by 2006, the new epicenter of the Strip at Sands Avenue and Las Vegas Boulevard will feature more than $8 billion in real estate development.