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Arizona Charlie’s debuts ‘ultimate’ cash-back plan

Jul 8, 2003 3:04 AM

Arizona Charlie’s Decatur and Arizona Charlie’s Boulder have launched Ultimate Action Cash, a customer loyalty enhancement to the Ultimate Rewards Club that will allow loyal players to earn up to $250 in cash back each week.

"Ultimate Action Cash is a fantastic new player loyalty program. We are committed to rewarding over 500 percent more in cash to each of our Ultimate Rewards Club members in exchange for more of their casino trips to Arizona Charlie’s Decatur and Boulder. Ultimate Action Cash rewards player loyalty far greater than any other casino in the local’s gaming market," said Ron Lurie, executive vice president and general manager for Arizona Charlie’s Decatur.

Ultimate Action Cash was designed for real players who want real cash rewards for their loyal slot and video poker play. Ultimate Action Cash uses "Action Cash Points" to determine weekly cash reward levels. Beginning Monday, July 7 Action Points are earned during a seven-day qualifying period that begins on Mondays at 3:01 a.m. and ends the following Sunday at 11:59 p.m.

The Action Cash Points earned each calendar week will determine the amount of Cash Back that players will receive the next week.

The Ultimate Action Cash Rewards schedule follows:

Earn 1,000 points this week and receive a total of $25 cash next week ($5 each day, Mon. — Fri.)

Earn 5,000 points this week and receive a total of $75 cash next week ($15 each day, Mon. — Fri.)

Earn 10,000 points this week and receive a total of $125 cash next week ($25 each day, Mon. —Fri.)

Earn 20,000 points this week and receive a total of $250 cash next week ($50 each day, Mon. —Fri.)

Ultimate Rewards Players can redeem their Action Cash by simply swiping their cards at the designated kiosk. The kiosk will recognize the player and distribute a voucher redeemable at the main cage of the property where the points were earned. Action Cash expires at midnight of each validation day.

Ultimate Action Cash will replace the existing Ultimate Rewards Club cash back program for slot and video poker play. The existing program offered Ultimate Reward Club members $1 in cash for every 500 points earned. Action Cash will offer over 500 percent more cash than the existing cash back program when players take the time to visit the property each day their Action Cash is available. Also, Ultimate Action Cash improves on the Ultimate Rewards program by allowing members to earn more in one day than they could in one week with the previous Ultimate Rewards Club cash back program. Ultimate Action Cash rules and information are currently available at the Arizona Charlie’s Decatur and Arizona Charlie’s Boulder Ultimate Rewards Centers.