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Memphis BBQ debuts club

Aug 12, 2003 1:06 AM

Memphis Championship Barbecue this week launched the Blue Ribbon eClub, its first online customer loyalty program. MCB kicks off the new program with an enter-to-win contest to receive two tickets to anywhere Southwest’ Airlines flies.

MCB customers may sign up any time to become a Blue Ribbon eClub member at all three restaurant locations, and enter the contest through September 29.

Free to join, the Blue Ribbon eClub will provide members with a number of exclusive benefits including vouchers for free menu items, discounts, contests, monthly specials and newsletter emails. The newsletter emails will include information on upcoming events, cooking classes, and free entrees for member birthdays and anniversaries. Those interested in joining the can log onto

"We’ve wanted to create a way to thank our loyal customers for a long time now," said restaurateur and owner Mike Mills. "Doing an online membership club seemed like the best way to stay connected with our customers and provide them with exclusive rewards that they can really use."

Mills’ original restaurant, 17th Street Bar & Grill, is located in Murphysboro, Illinois. Mills opened the original Las Vegas Memphis Championship Barbecue restaurant in 1995. The company now consists of four restaurants in two U.S. cities and will soon begin full-scale operations of its centralized U.S. shipping facility in Murphysboro.

Memphis Championship Barbecue has three locations in Las Vegas: at the Santa Fe Station hotel and casino; in Green Valley at 2250 East Warm Springs Road; and in North Las Vegas at 4379 Las Vegas Boulevard at Craig Road.