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Pride powersSanta Fe roll

Aug 26, 2003 5:41 AM

Santa Fe knows how to promote a contest. Less words and more $55,000 vehicles, please.

"Once people see this upscale Chevrolet Avalanche Southern Comfort edition with 4-wheel drive, they’re going to sign up in bunches," said Carol Thompson, director of marketing at the Stations hotel / casino resort in North Las Vegas near the Speedway.

"Actually this is the "fabulous" Santa Fe Station," Thompson said. "And, this promotion is strictly ours which we take a lot of pride in. I think our contest provides a great option to our customers in addition to the one we are jointly in with the other Stations properties."

Santa Fe’s promotion, called the Parlay Card Sweepstakes Driveaway-Getaway, requires just three steps to be eligible for six end of the season prizes including the 2003 Chevy Avalanche for first.

1) A $10 parlay card wager made on an NFL or college regular season game.

2) An entry at Santa Fe into the Stations Great Giveway Football Contest.

3) Being present for Friday Night Happy Hour Parlay Card Special from 4 to 8 p.m. starting Sept. 5. Guests earn one drawing ticket for every Coors product purchased at the Sports Bar and are eligible for two tickets for every $10 parlay card purchase.

Management will pull 100 tickets every Sunday during the NFL regular season and playoffs. The 2,000 total tickets will then be placed in a drum and tickets will be drawn Sunday, Feb. 1 at halftime of the Super Bowl to determine the six top winners leading up to the Chevy Avalanche grand prize.

"We have fishing trips to Costa Rica, Montana, Alaska and Mexico among the prizes, along with round trip tickets for two to the AFC-NFC Pro Bowl in Hawaii," Thompson said. "We’ll have a two-hour radio show out here, plenty of excitement and the best seats in the house to watch a game."

Thompson added that signups to the Stations contest (prior to the first week only) receive an automatic entry ticket into the Santa Fe Parlay Card Sweepstakes.

"We have had the strongest increase of any Stations property in the number of signings for the Great Giveaway Contest," Thompson said. "This has given us the spark to start a contest of our own, apart from the other Stations properties. We’re very proud of how Santa Fe has come in such a short time. Our Parlay Card Sweepstakes is our way of thanking everyone in the community that has supported us."

Tickets for the Parlay Card Sweepstakes are also available at all Village Stop and Mr. Bill’s Smoke and Tobacco locations besides the Santa Fe Station sports book.