Slot Supermart!

Sep 16, 2003 9:39 AM

Industry-leading IGT, the world’s largest manufacturer of slot and video gaming machines, will showcase 150 new games at Global Gaming Expo (G2E) this week.

"This is the biggest lineup of games IGT has ever offered at a casino industry trade show — more than twice as many as we displayed at G2E last year," said Ed Rogich, IGT’s vice president of marketing. "Our booth theme this year is Spotlight 2003, and we’ll have the new games color-coded, so attendees can determine which themes will be available by December (green), by the first six months of 2004 (yellow) and after July 2004 (red)."

The Spotlight 2003 booth will consist of distinct product preview areas: MegaJackpots progressive games, standard slots and video slots, Premium Series slots and poker games, EZ Pay and IGT systems, Reel Touch machine series, and the IGT’s new player tracking system.

Heading the list of IGT machines will be two new video slot versions of Diamond Cinema, both with a Frank Sinatra theme. Record Wheel and Gift Wheel both feature a top-box bonus wheel and will be released as MegaJackpots, wide-area progressive games.

Other game titles under the Mega Jackpots banner will include Dilbert, Austin Powers, The Dating Game, The Newlywed Game, Wheel of Fortune Triple Action, Rodney Dangerfield’s Reel Respect, The Twilight Zone, Young Frankenstein and two new versions of the suddenly-popular I Love Lucy machine, Lucy in Hollywood and Lucy’s Grapestomping.

IGT’s Premier Series collection will debut new versions of Terminator, Spam video slot, 18 Reeler Cash Convoy, Bunco Night, Double Triple Diamond Deluxe With Cheese, Beetle Bailey’s Roll for Rank, and Multi-Strike Poker.

"We have an incredible array of new products to show off — not just in sheer numbers, but also in terms of the strength of the themes and the innovative features our game designers," said Joe Kaminkow, vice president of game design for IGT.

Kamikow added there will be 22 new Action Gaming video poker games from IGT, among them 5 Aces Poker, Double Down Stud Poker, four new versions of Spin and Hold, Bonus Hand Triple Play Poker, and Hold ”˜Em Challenge.

Also on display will be an eclectic blend of new titles that have been recently licensed by IGT. They include Star Wars, Elizabeth Taylor, Drew Carey, Laverne & Shirley, Gilligan’s Island and National Lampoon’s Animal House.

"There’s a rich comedy storehouse with Laverne, Shirley, Squiggy, Lenny and the rest of the cast of characters from the show," says John Sears, IGT’s vice president of MegaJackpots. "There are so many great lines and situations we can draw from, to create an entertaining video slot based on the series."

To help introduce IGT’s show biz-themed slots, several celebrities will appear at its G2E booth. They include four cast members of Gilligan’s Island: Bob Denver, Dawn Wells, Russell Johnson and Tina Louise.

Also appearing will be Penny Marshall and Cindy Williams, the stars of Laverne and Shirley; cartoonist Scott Adams, creator of Dilbert; Gary Burghoff, who played Radar on the MASH TV series; Jim Lange, host of the Dating Game; Barbara Eden, the star of I Dream of Jeannie; Max Baer, who played Jethro on the Beverly Hillbillies; and Dick Clark, the host of American Bandstand, who will appear with a new version of Dick Clark’s New Year’s Rockin’ Eve.

In addition to a full menu of new games, IGT will debut new casino-related systems and technology. Of interest to slot managers will be the IGT Progressive Controller (IPC), which adds flexibility to progressive machines by arranging different progressive jackpots for selected groups of machines.