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AC abandoning playground image

Oct 21, 2003 4:11 AM

Pushing Atlantic City’s nearly 80-year-old image as the nation’s playground aside, the city’s tourism agency last week unveiled a new marketing slogan: "Atlantic City ”” Always Turned On."

Atlantic City had marketed itself as the "World’s Favorite Playground" from the 1920s to the late 1980s. The slogan from 1995 until Thursday was "America’s Favorite Playground," which market research earlier this year found didn’t fit people’s image of a resort.

This isn’t the first time the city’s slogan has been "turned on." A series of almost yearly slogan changes from the late 1980s to mid-1990s included "Turn on the A.C." for about a year.

The Press At Atlantic City

Tennis match rigged?

A leading Australian bookmaker said he has suspicions about pro tennis players rigging matches.

"It (the rumor mill) has been out of control for months, but if finally looks like the ATP is concerned enough to look into it seriously," said Gerald Daffy of Centrebet.

Bookmakers suspended betting on a match between past Australian Open champion Yevgeny Kafelnikov and Fernando Vicente six hours before it was due to start. Vicente, who had not won a first round match since June, saw his odds reduced from 7-2 to odds-on. Kafelnikov was upset, 6-2, 6-3.

News Nine Australia