Station to launch new
Red Rock flagship

Dec 9, 2003 8:37 AM

The planned Red Rock Station in Summerlin is earmarked to become Station Casinos’ new flagship property.

The 1,500-room resort casino, so far the largest in the Station family, is projected to be completed in the last quarter of 2005, when it will become Station’s corporate headquarters and centerpiece of its gaming empire.

The new resort-casino will also become Station’s sports hub, from which all race and sports operations will be directed. Their current hub is Palace Station.

Red Rock Station will be built on about 73 acres of land at Charleston and Interstate-215 at a cost of about $400 million. Station spent $65 million for the land earlier this year.

"We believe this is the best site in the Las Vegas valley for the development of a locals-oriented regional entertainment complex," said Frank J. Fertitta III, chairman and CEO of Station. "The property has exceptional visibility and access from I-215, and will be adjacent to a regional mall and a major office complex."

Fertitta added that Red Rock Station will be similar in size to Sunset Station, the company’s most profitable casino, but would have many of the upscale amenities found at Station’s highly-successful Green Valley Ranch Station.

"Using the same architects and designers that helped create Green Valley Ranch Station, we’ve started the initial design of (Red Rock Station), and we expect to add a number of additional amenities," Fertitta continued. "We are also extremely excited about moving forward quickly with this project because its location allows us to offer our product to two markets that are currently under-served by Station — Summerlin and West Las Vegas."

The project will probably begin moving forward after Jan. 7, when county commissioners will decide whether to allow Station to build the hotel higher than the 100-feet-high ceiling set by local ordinances.

Station has requested a variance to allow a the hotel’s tower height to reach 300 feet, but community groups have protested. It’s expected a compromise will be struck that will allow Station to top off at more than 100 feet, but less than the 300 feet originally planned.

The height of Station’s Suncoast hotel, also in Summerlin, is 130 feet. That hotel has only 430 rooms, however.

Red Rock Station will be built in the 1300-acre Summerlin Centre development, a Howard Hughes Corporation project.

In addition to the Station casino, Summerlin Centre will include an eight acre Central Park, a 1.5 million square foot regional retain shopping center, an office district encompassing more than 2 million square feet of mid- and high-rise buildings, a high-density urban residential district, and two traditional suburban residential communities.

"Station communities is a most welcome addition to our town center," said Daniel C. Van Epp, president of the Howard Hughes Corporation. "The added vitality of a high quality Station Casinos property will undoubtedly enhance the dynamic and energetic environment we are striving to create with Summerlin Centre."

In addition to the Red Rock Station project, Station is spending $110 million to expand its Green Valley Ranch hotel and casino by adding 300 rooms and 22,000 square feet of meeting and banquet space.