Always a market
for a little cheese!

Dec 23, 2003 8:24 AM

"BABES OF BORGATA" CALENDARS: Focusing on a new marketing effort, operators of the Borgata Hotel Casino & Spa, Atlantic City’s newest $1.1 billion resort, didn’t have to go far to find the female pulchritude they needed for a full-color 2004 calendar.

They merely enlisted the aid of their female staff, most notably the cocktail servers.

According to news reports from the New Jersey shore, "Babes of Borgata" features eight of the casino’s employees who bare almost all, while "looking like the losers in a post-work, strip poker game at Victoria’s Secret."

For $15, Borgata Babe fans can get an 11-by-14-inch calendar for their very own.

Making a distinct impression was a cocktail server named Kayce Fox, who was described as a leggy five-foot-nine inch blonde from Ocean City. She received such high marks that she is featured as both Miss March and Miss August.

How do you beat two months for the price of one?


MARK YOUR JANUARY CALENDAR: If you want to know what’s really happening in the gaming industry, reserved Jan. 9 on your calendar. That’s when Frank J. Fahrenkopf, Jr., president and CEO of the American Gaming Association (AGA), will address state legislators concerned with a host of casino and other gambling issues.

The convention of the National Council of Legislators from Gaming States (NCLGS) will meet at Harrah’s Las Vegas on the weekend of January 9-11.

The American Gaming Association president will address the state lawmakers at a luncheon on Friday at noon. His remarks will focus on what state lawmakers need to know to enact legislation that balances competing revenue and social issues that relate to gaming.

As many of us in the industry know, some states are pricing themselves out of the industry by levying higher and higher taxes on gaming revenue.

Fahrenkopf has said in the past that state taxes are state issues, but changed his feelings over the last few months.

If the AGA can get involved in the fight against excessive taxation of gaming, the industry should be on better footing.


A NEW, BETTER LEASE ON LIFE! "For Lease" signs have been hung on the gates of both the Meadowlands and Monmouth Park, northern New Jersey’s two state-owned thoroughbred racetracks.

Since the tracks, embroiled in a fight with casinos to the north in Connecticut and to the south in Atlantic City, have been on a losing streak, the board of directors of the New Jersey Sports and Exposition Authority, decided to explore the possibility of leasing the two tracks.

Of course, the fact that nearby Aqueduct will soon have 4,500 slot machines in operation as a lure to attract gamblers, probably caused the New Jersey track operators to try to ease the pain of additional competition.

No too long ago, rumors had it that the state might decide to get out of the racing business and sell its racetracks. If the lease prospects are ignored, the properties may end up being sold after all.


ROSECROFT SHUNS GAMERS: Considered a prime site for slot machines, Rosecroft Raceway in Oxon Hill, Md., currently owned by a horsemen’s group, attracted 10 bidders when a previous sales agreement fell through. Included among the bidders were several well-known gaming companies.

But, thumbing their noses at these prominent gamers, the horsemen have decided to sell their harness racing operation to a veterinarian businessman with substantial ties to the telecommunications industry. The Cloverleaf Enterprises Inc., owners of Rosecroft, refused to divulge the final sales price but it is believed to be comparable to the previous sales price of $55.4 million.

Because it is located near the Potomac River, near Washington, D.C., the track is considered perfectly positioned should the state of Maryland decide to permit slots at their racetracks. A bill is expected to be submitted early in the 2004 legislative session.

Among the bids rejected were those of Harrah’s Entertainment Inc., Magna Entertainment Corp., Delaware North Cos., and Ameristar Casinos Inc.


ANY TRUTH IN ADVERTISING? Even though the state of West Virginia has passed a law permitting bars, clubs and fraternal groups to operate video lottery machines, they are prohibited from calling themselves "casinos."

Recent "casino" ads have riled Gov. Bob Wise, who has begun work with the state Lottery Commission to launch an advertising campaign warning these clubs that if they fail to heed the state ban on how they represent themselves, they will face losing their licenses.

Wise warned that they have until Jan. 1 to comply.