Alliance takes bite
out of Class II pie

Jan 20, 2004 7:48 AM

Alliance Gaming Corp., in a move designed to capitalize on the burgeoning Class II slot market, announced that its Bally Gaming and Systems unit has penned a deal with Rocket Gaming Network to supply it with machines and licenses for game titles for Class II and bingo-based gaming equipment.

The agreement contemplates the purchase of up to 3,000 base gaming machines over the next three years, and an initial purchase of 250 game licenses.

The agreement also allows Rocket Gaming to have access to Bally Gaming’s vast library of game titles.

"This agreement and Rocket Gaming’s reach into strong Class II states such as Oklahoma, California and Florida give us another distribution method for both Bally Gaming machines and game titles that have become so popular with slot machine players in traditional casino markets throughout the world," said Robert Miodunski, president and chief executive officer of Alliance Gaming.

The Class II market includes machines that look and act like regular (Class III) slot machines, but are technically classified as "bingo" or "lottery" machines.

Because they are not Class III machines, they are permitted in more jurisdictions than standard slots.

At the end of 2003, GamingToday identified the Class II slot market as one of the next boom areas for manufacturers.

To meet the expected demand for Class II machines, Alliance also previously announced the purchase of Sierra Gaming, a leading manufacturer of Class II slots machines.

The joint venture with Rocket Gaming solidifies Alliance’s efforts to tap the expanding Slot II market.

"Rocket Gaming, which many experts consider to be one of the most technologically advanced systems in the Class II industry, is excited to work with Bally, not just because of its high-quality cabinets and titles that have worldwide recognition, but because they have some of the most talented minds in the gaming business," said Ron W. Harris, president and chief executive officer of Rocket Gaming.

Headquartered in Miami, Oklahoma, Rocket Gaming, has been a provider of Class II gaming devices since 1997. Rocket currently has a presence in about 55 Native American gaming facilities in 13 states.

Specializing in wide area progressives, the Rocket Network has paid out over $1.6B in jackpot prizes.